Top Websites to buy Jewellery in India 2023

by Aswin Nanjappan

The first question is who hates jewelry? it sounds different right. Indians have been using it for adornment for centuries. The significance of jewelry in the country is evident from the fact that on many auspicious occasions, jewelry forms a part of gifts. Though the trend of men adoring themselves has now faded away, many of them still use earrings, bracelets, pendants, etc. However, it is the Indian women for whom jewelry holds utmost significance.

In India, jewelry is considered auspicious for women. Even the poorest of poor women will have some kind of jewelry with them phases of life such as, at birth, at coming of age, in marriage, on becoming a mother, etc. jewelry design is so versatile in India that it varies from state to state. If some jewelry is so much popular in one state, it might not necessarily be popular in another state. However, some basic jewelry is common among all women across India.

Jewelry later became a means of putting in savings, like a bank today, and of providing financial security to women who sold it in times of need. So, here are some of the online sites to buy jewelry in the country.

  • Tanishq
  • Jos Alukkas
  • Joy Alukkas
  • Prince jewelry
  • Voylla
  • Cilory
  • Pipabella


Tanishq has emerged as India’s fastest growing jewelry brand and is a name which signifies superior craftsmanship, exclusive designs and superlative product quality. The journey of Tanishq started with the launch of 18k gold watches studded with precious stones in 1994. But it soon grew into a 22K jeweler who presented an exquisite range of gold and diamond jewelry while striking a perfect balance between traditional appeal and contemporary charm. The brand perfectly understands the ethos of the current Indian jewelry market and keeps evolving along with its changing demands and preferences.

Tanishq has brought to the market a whole new standard of business ethics and product reliability, in the process bringing about a transformation in which jewelry is bought or sold in India. Not only does it abide by the stringent standards but also adheres to strict and uniform guidelines across all 350 stores across 200 cities. With innovations like the Karat meter to check the purity of gold, the brand has won over the customer’s hearts.

They have a wide variety of gold and diamond jewelries, also in various types asper the customer needs.

Jos Alukkas

Jos Alukkas is a name to reckon in the jewelry industry. Designing jewelry in gold, diamond and platinum for over five decades, Jos Alukkas is the first ISO 9001:2000 certified jewelry group in the world showcasing BIS certified 916 hallmarked gold. The jewelry brand has become a trusted name in quality, innovation, trendy jewelry, with 40-plus showrooms and an online store too. We are committed to the quality and purity of the jewelry we craft.

Every piece of jewelry at every Jos Alukkas showroom is carved out of pure gold in 22-carat and are at par with international standards. An ISO 9001:2000 company, Jos Alukkas showcases only Government certified BIS Hallmark gold jewelry. When it comes to diamonds, only fine handpicked International Lab Certified diamonds make it to our stores.

They have an exclusive collection on jewels, namely PARAM Para, Zaira, Indra etc.,

Joy Alukkas

Joy Alukkas is an ISO certified Indian multinational jewelry group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company’s chairman and founder. Joy Alukkas group has 85 showrooms in India and 45 showrooms across the globe. For the past two decades, artisans at Joy Alukkas Jewelry have crafted enthralling, eclectic and ingenious
adornments for the discerning wearer.

The first jewelry retailer to be awarded both the prestigious ISO 9001:2008 and 14001:2004 certifications. Conferred with the honor of the Retailer of the Year (2005) in the Middle East. Awarded the Dubai Quality Awards Certification by H. H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The only jeweler to have been awarded the Super brand status in the UAE for Eight consecutive years, from 2010.

Prince Jewelery

Prince Jewelry is one of Chennai’s most contemporary jewelers, specializing in the latest variation of fashionable ornaments, a la mode, ranging from gold, diamond, rubies, emeralds, silver, platinum jewelry and colored gold. With the distinction of being the trend-setters in jewelry design, Prince Jewelry has an exquisite jewelry collection in wedding, lightweight, designer and
work wear for women.

Renowned for their custom-made jewelry, with a focus on designs for ‘career women’, they also provide opportunities for young, enterprising designers and train students of the National Institute of Fashion Technology, in jewelry design.

To facilitate the accessibility of premier jewelry to the common man, Prince Jewelry has a variety of schemes – the Prince Gold Plus savings scheme and Precious Poetry – the diamond jewelry savings scheme, which offers the option of buying contemporary jewelry in easy instalment schemes.


Incepted in 2013, Voylla is India’s largest fashion jewelry destination with robust online presence and an expansive retail footprint of 150+ Stores across India.

Voylla has successfully introduced the concept of high quality, flawlessly crafted jewelry at affordable price points – a feat that remains unmatched in an increasingly busy segment. Voylla takes pride in its commitment to rare and traditional art, crafts and narratives, creating contemporary accessories for its discerning patron.

It is the only brand with a versatile line of jewelry , perfect tailored companions to every woman and man. No matter what you do, or don’t, there is always a Voylla moment for you! At Voylla we understand the powerful language of fashion jewelry. Jewelry plays an important role in a woman’s life – it is what a woman uses to express herself, create her identity. She may be a mother, a student, an entrepreneur or a doctor – but she is always a woman who blooms under a little note of appreciation, and a gesture of respect for identity of her own. We, at Voylla strive to be a woman’s 24×7 personal stylist who helps her Look the Part.

Handcrafted masterpieces from the forgotten pages of the country’s rich heritage are the soul of Studio Voylla. Created by a team of exceptional designers


Cilory is a premium platform for Online dress shopping. At Cilory, we are dedicated to offer stylish, trendy and reliable products. We offer shopping that is light on your pockets, the Shopping that offers your favorite brands and more, the Shopping that is simpler, easier, faster and matches your needs.

Cilory offers a wide variety of products ranging from Ladies Kurtis, Tops, Fashion Jewelry, branded Lingerie, Handbags and Nightwear to Men’s Underwear & Vests and Sexual Well Being. Providing a huge variety of products ranging from personal care to fashion clothing and fashion jewelry, Cilory makes online shopping a memorable experience for everybody.

They offer various products like pendants and necklaces, earrings, bracelets and bangles, rings, anklets, etc.,


Pipa Bella is a revolutionary digital fashion brand, offering trendy fashion jewelry and accessories to women in India. Our unique jewelry is the best of e-commerce, social media and
personal service

Our range of 1000+ styles are unique, quality-assured, and affordable. We introduce new designs every week and our unique fashionable jewelry has been coveted by the hottest celebrities in B-town Pipa Bella offers India’s modern women with a fast and easy online shopping experience with a range of trendy jewelry – from 18 Karat gold-plated charm bracelets, personalized jewelry, engraving, statement necklaces, statement earrings, ear jackets, chandelier earrings, big fashion earrings, pendant designs, Swarovski pendants, silver earrings, antique silver jewelry, cocktail rings, and statement cuffs.

Our Style Team is committed to provide you with the best of customer service, ranging from social media, online chat, email, skype sessions and in-office appointments to help you choose the best jewelry that suits your style and needs. Our super easy return policy allows you to return an order with ease and get store credit to buy anything from our website.

From statement earrings, minimal rings to choker necklaces and stackable bracelets; you will find a range of fashion accessories for various occasions like engagement, cocktail and evening parties. You can also create a charm bracelet with your choice of gold or silver charms and flaunt your stacked arms. Shop from our range of zodiac or initial pendants if you want to buy gifts for women and girls online.

Frequently asked questions:

Are your diamonds certified?
Most of our diamonds above 0.30 carat come with an international diamond grading report, mainly GIA, one of the most respectable diamond labs in the world.

What if the product gets misplaced/stolen during transit?
All items that we ship are Insured hence please be rest assured that it’s our responsibility to ensure that you receive the ordered product

How do I know that the jewelry I have bought is genuine?
All our Jewelry items are Hallmarked and Certified by Independent Labs of International repute such as EGL, IGI, GIA. Jewelry is the most important thing and considered auspicious, used in various occasions
like wedding, birth ceremony etc., That too in the case of women it is a mandatory thing to wear jewel as it is considered as a good sign. They make way for investment and savings too. Also considered to be a symbol of status in the society too!

Related Posts

Leave a Comment